Writing Exceptional Scripts

This SOP defines the complete workflow for creating professional, conversion-focused video scripts at Biiyond Production. Every script must meet our quality standards: clear, strategic, structured, on-brand, duration-accurate, and value-driven.

CORE PRINCIPLE: Elevate, don't rewrite unnecessarily. Strengthen existing work or create exceptional new content from scratch.

1. Review the Project Overview (Mandatory First Step)

Before writing a single word, thoroughly review the Project Overview provided by the client. This is non-negotiable.

1.1 Critical Elements to Review

Review each element carefully:

• Duration: How long should the final video be? (30s, 60s, 90s, etc.)

• Number of Scripts: How many variations are required?

• Style: Cinematic, SaaS explainer, product demo, case study, testimonial, commercial, educational, narrative-driven, etc.

• Target Audience: Who is this for? B2B decision-makers? Consumers? SMBs? Enterprise? Specific industry?

• Deliverables & Format: What format should the final script be in? Any special requirements?

• Writing Guidelines: ⚠️ THIS IS CRITICAL. Read word-for-word. Do not skim.

1.2 The Writing Guidelines Section

⚠️ WARNING: The Writing Guidelines section contains client-specific instructions that override general best practices. Ignoring these will result in rejected work.

Common Writing Guidelines include:

• Tone: Professional, conversational, authoritative, friendly, urgent, aspirational

• Structure: Hook → Problem → Solution → Proof → CTA, or PAS (Problem-Agitation-Solution), or Story-driven

• Messaging Hierarchy: What must be mentioned first, second, third?

• Mandatory Phrases: Specific taglines, brand promises, legal disclaimers

• Exclusions: Words, phrases, or concepts to avoid (competitor references, controversial topics, etc.)

• Voice & Person: First person ("we help you"), second person ("you can achieve"), third person ("businesses succeed")

• Proof Elements: Must include testimonials, statistics, case studies, certifications, etc.

2. If You Are Refining an Existing Script

When the client provides a draft script and asks you to tighten or develop it further, your job is to elevate, not rewrite from scratch.

2.1 Refinement Checklist

• Preserve the original tone and intent – Do not shift the style unless explicitly asked

• Refine for clarity – Make sentences clearer, remove ambiguity, eliminate jargon

• Improve structure and flow – Ensure logical progression from hook → body → CTA

• Remove fluff – Cut unnecessary words, redundant phrases, and filler

• Enhance rhythm and impact – Use short, punchy sentences. Vary sentence length for flow

• Fix grammar and formatting – Correct errors, standardize capitalization, improve punctuation

• Strengthen transitions – Make sure ideas connect smoothly

• Maintain brand voice consistency – Keep the same personality throughout

2.2 What Does "Elevate, Not Rewrite" Mean?

Example: Before & After

Original (Client Draft):

"We provide high-quality solutions that help businesses improve their efficiency in many different ways across multiple departments and areas."

Elevated Version ✓:

"We help businesses operate faster and smarter."

Same meaning. Stronger delivery.

Unnecessary Rewrite ✗:

"Imagine a world where your team achieves peak performance effortlessly. That's what we deliver."

Changes the concept entirely.

Key Point: If the script feels like a new concept — you rewrote. If it feels like the same script but sharper — you elevated.

3. If You Are Writing From Scratch

When creating an original script, follow this systematic approach to ensure exceptional quality.

3.1 Step 1: Deep Understanding

⚠️ CRITICAL RULE: You must understand the product before attempting creativity. Without understanding, you cannot write strategically.

Research Checklist:

• Understand the product/service completely – What exactly does it do? How does it work?

• Identify the core value proposition – Why should someone choose this over alternatives?

• Understand the problem it solves – What pain points does the target audience experience?

• Study the client's website – Review messaging, case studies, testimonials, product pages

• Review product assets – Brochures, pitch decks, whitepapers, competitive analyses

• Note key features, benefits, differentiators, and proof points – What makes this unique? What evidence supports claims?

Core Value Proposition Framework (Alex Hormozi Formula)

Use this proven formula to define value:

Value = (Dream Outcome × Perceived Likelihood of Achievement) ÷ (Time Delay × Effort & Sacrifice)

Answer these four questions:

1. What is the dream outcome? (The ultimate result the customer wants)

2. Why should they believe it works? (Proof: testimonials, data, case studies, credentials)

3. How fast do they get results? (Time to value: days, weeks, months)

4. How easy is it? (Effort required: automated, self-service, done-for-you)

Template:

"We help [target audience] achieve [dream outcome] in [timeframe] without [major pain]

"We help [target audience] achieve [dream outcome] in [timeframe] without [major pain]

"We help [target audience] achieve [dream outcome] in [timeframe] without [major pain]

Example:

3.2 Step 2: Generate an Original Core Idea

Before writing, develop a clear concept direction. Never start writing without a plan.

Ask yourself these strategic questions:

• What is the hook? – How do we grab attention in the first 3 seconds?

• What emotional angle can be used? – Fear, aspiration, authority, urgency, curiosity, relief?

• What's the conceptual approach? – Authority-based, aspirational, disruptive, educational, story-driven, problem-solution?

• What structure best serves the message? – Hook → Build → Proof → CTA, or PAS (Problem-Agitation-Solution), or narrative arc?

Pre-Writing Concept Template

Fill out this template before scripting. If you cannot complete it, you're not ready to write:

3.3 Step 3: Using AI for Ideation (When Needed)

IMPORTANT: AI is a tool for speed and exploration—not a replacement for strategic thinking.

How to Use AI Effectively

1. Feed the AI the full project overview – Include duration, tone, target audience, product details, and Writing Guidelines

2. Request structured output – Ask for Hook → Problem/Value → Solution → CTA structure

3. Generate 3-4 script variations – Each version should explore a different strategic angle

Example AI Prompt:

Critical: Generate True Variations

When generating 3-4 versions, change ONE major variable per version. Do NOT just reword the same script.

What to change between versions:

• Hook style (question, statistic, bold statement, story opening)

• Structure order (problem-first vs solution-first)

• Emotional tone (fear-based vs aspiration-based)

• Opening pattern (direct address vs story vs question)

• Keep product details constant – Variations should be in approach, not facts

Evaluating AI Outputs

After generating variations:

• If one version stands out: Improve it. Add missing client details. Strengthen the hook and CTA.

• If none stand out: Extract the strongest elements from each. Combine and rewrite into a completely new, stronger version.

• Never submit generic work: Every script must mention all critical product details and align with client expectations.

Quality Standard: Specific Over Generic

Generic scripts get rejected. Specific scripts convert.

Remember: Specific > General. Concrete > Abstract. Quantified > Vague.

4. Script Completion Standards

Once your script draft is ready, complete this quality checklist.

4.1 Final Quality Checklist

• ☐ Structure: Hook → Build → Value → Proof → CTA (or agreed alternative)

• ☐ Logical flow: Does each sentence naturally lead to the next?

• ☐ No repetition: Remove redundant phrases and duplicated concepts

• ☐ Tone consistency: Same voice and energy throughout

• ☐ Clarity and punch: Short sentences. Active voice. No jargon unless required.

• ☐ Complete product information: All vital features, benefits, and differentiators included

• ☐ Alignment with Writing Guidelines: Double-check against client's specific instructions

4.2 The Read-Aloud Test

⚠️ CRITICAL: Always read your script aloud before submission.

Scripts are written to be spoken. If it doesn't sound natural when read aloud, it won't work on camera.

What to listen for:

• Awkward phrasing that doesn't flow naturally

• Sentences that are too long (you run out of breath)

• Words that are difficult to pronounce or tongue-twisters

• Overly complex or academic language

• Lack of rhythm or variation in sentence length

• Parts that sound boring or monotonous

If a 15-year-old can understand it — it is clear.

5. Duration & Word Count Rule

⚠️ CRITICAL: Exceeding the duration requirement will result in script rejection. Always verify word count.

5.1 Biiyond Standard Timing

Baseline: 140 words = 60 seconds

Formula: Required Word Count = Duration (seconds) × 2.33

Quick Reference Table

5.2 Validation Tools

Always verify your word count using:

• scripttimer.com – Paste your script and check estimated duration

• Built-in word count tools – Google Docs, Microsoft Word, or any text editor

• Read aloud and time yourself – The ultimate accuracy test

IMPORTANT: Never exceed duration unless explicitly approved by the client. Tight scripts perform better than bloated ones.

6. Final Submission Process

Before marking any task complete, follow this submission checklist.

6.1 Pre-Submission Checklist

• ☐ Word count verified – Matches required duration (use scripttimer.com)

• ☐ Read aloud test completed – Script flows naturally when spoken

• ☐ Writing Guidelines followed – All client-specific instructions implemented

• ☐ Product details complete – All features, benefits, and proof points included

• ☐ Grammar and formatting clean – No typos, consistent capitalization, proper punctuation

• ☐ No placeholder text – All [PLACEHOLDER] tags replaced with real content

• ☐ File uploaded correctly – In designated location (ClickUp 'Script' field or file section)

6.2 Submission Steps

1. Upload the final script – In the designated file section or ClickUp 'Script' field

2. Double-check formatting – Ensure readability (clear headings if needed, proper spacing)

3. Verify completeness – All sections present (hook, body, CTA)

4. Mark task complete – Only after all checklist items are verified

7. Quality Standards at Biiyond

Every script produced at Biiyond must meet these non-negotiable standards.

7.1 The Six Quality Pillars

1. Clear

Instantly understandable. No mental strain. No re-reading required.

To achieve clarity:

• Short sentences (10-15 words average)

• Specific language (avoid abstract concepts)

• No filler words or jargon

• Logical sequence (each sentence builds on the last)

• Passes the 15-year-old test: If a high schooler can understand it, it's clear

2. Strategic

Every word serves a purpose. Designed for conversion, not just information.

• Hook addresses the core pain or desire

• Body delivers value and proof

• CTA creates urgency and clear next steps

• No wasted words

3. Structured

Logical flow from start to finish.

• Hook grabs attention (first 3 seconds)

• Body builds value (features, benefits, proof)

• CTA drives action (clear, compelling, urgent)

4. On-Brand

Consistent with client's voice, tone, and messaging.

• Matches established brand personality

• Uses approved terminology and phrasing

• Avoids prohibited language or concepts

5. Duration-Accurate

Precisely matched to required video length.

• Word count verified against formula (Duration × 2.33)

• Tested with scripttimer.com

• Read aloud to confirm timing

6. Value-Driven

Focused on customer outcomes, not just features.

• Emphasizes benefits over features

• Answers "What's in it for me?"

• Provides proof (data, testimonials, results)

7.2 Our Commitment

WE DO NOT PRODUCE AVERAGE SCRIPTS. WE PRODUCE CONVERSION-FOCUSED, PRODUCTION-READY SCRIPTS THAT DRIVE RESULTS.

Quick Reference Guide

Essential Formulas

Word Count Formula:

Value Proposition Formula (Alex Hormozi):

Value Proposition Template:

"We help [target audience] achieve [dream outcome] in [timeframe] without [major pain]

"We help [target audience] achieve [dream outcome] in [timeframe] without [major pain]

"We help [target audience] achieve [dream outcome] in [timeframe] without [major pain]

Common Durations

• 15 sec = ~35 words

• 30 sec = ~70 words

• 45 sec = ~105 words

• 60 sec = ~140 words

• 90 sec = ~210 words

• 120 sec = ~280 words

Script Structure Options

1. Option 1: Hook → Build → Value → Proof → CTA

2. Option 2: Problem → Agitation → Solution (PAS)

3. Option 3: Story/Narrative → Value → CTA

4. Option 4: Authority → Proof → Solution → CTA

Pre-Flight Checklist

• ☐ Project Overview reviewed (especially Writing Guidelines)

• ☐ Product research completed

• ☐ Core value proposition defined

• ☐ Pre-writing concept template filled out

• ☐ Script structure determined

• ☐ Word count matches duration

• ☐ Read aloud test passed

• ☐ All checklist items verified

• ☐ File uploaded correctly

Tools & Resources

• scripttimer.com — Verify script duration

• Word count tools — Google Docs, Microsoft Word

• Alex Hormozi Formula — Define value proposition

• Read-aloud test — Natural flow verification

Document Version: 2.0 | Last Updated: February 2026

For questions or clarifications, contact the Creative Director