Visual Focus
Use one high-quality focal image that represents the specific service category.
Category A (Stock-Based Promo): A clean, cinematic brand video still.
Category B (Short-Form Ads): A dynamic, scroll-stopping ad frame (9:16).
Category C (SaaS Demos): A polished UI animation screenshot.
Original visuals of our process (e.g., a stylized shot of our quality checklist, a clean storyboard frame) will outperform generic stock of "people editing."
Avoid clutter. The image should communicate output quality and professional finish at a glance.
Headline Impact
Use numbers, percentages, or clear contrasts that speak to efficiency and reliability.
“Predictable Video Delivery in 2–5 Days.”
“80% Agency Output. 20% of the Cost.” (Hero tagline, use sparingly in top-of-funnel).
“From Script to Screen in 72 Hours.”
“Fixed Pricing. No Surprise Invoices.”
Text & Copy Rule
Keep overlay text under 20% of the image area.
Copy must be calm and operational. No hype.
Good: “Streamlined video production for SMBs & agencies.”
Bad: “SMASHING video deals! Get yours NOW!!”
Lead with the promise of the output, not the "editing."
CTA & Urgency
Primary CTA: “View Packages”
Secondary CTA (if space allows): “Request a Quote” (for Custom tier framing).
Avoid false urgency (“Limited Time!”). Use operational urgency instead.
“Your next campaign, delivered. Start a Project.”
Color Psychology
Primary Palette (Trust/Calm): Use Leafcut's brand blues, grays, and clean whites to signal reliability, systems, and clarity.
Accent (Action): A single, consistent accent color (e.g., a confident green or a focused orange) for the CTA button only. This creates focus without screaming.
Never use red or scarcity tones. It contradicts the calm, trust-driven tone.
Mobile-First Design
Aspect Ratio: 1:1 (Square) or 4:5 (Portrait) performs best for feed-based platforms (IG, FB, LinkedIn).
Font Size: All critical text (headline, CTA) must be legible on a small mobile screen without zooming. Test on a device.
Simplicity is key. The value proposition must be understood in under 3 seconds.
Social Proof & Trust Signals
If available: “Trusted by 500+ SMBs & Agencies”
Process-focused trust signals (often stronger for a new brand):
Fixed-Price Packages
2–5 Day Standard Delivery
Guanteed Revisions
Quality guarantee badge: A simple, clean icon paired with “Premium Output. Guaranteed.”
A/B Testing Priorities for Leafcut
Headline Variants
A) Efficiency Focus: “Save 15+ Hours on Your Next Video.”
B) Quality Focus: “Agency-Level Video. Without the Agency.”
C) Simplicity Focus: “Video Production. Simplified.”
Visual Variants
A) Output Visual: A stunning still from a delivered video.
B) Process Visual: A clean, abstract graphic of the “Intake → Draft → Delivery” pipeline.
CTA Variants
A) Action-Oriented: “View Packages”
B) Value-Oriented: “See Pricing & Scope”
Trust Signal Placement
A) Price Anchor: “Starting at $149”
B) Speed Anchor: “Delivery in 2–5 Days”
Example Ad Concepts
Ad 1: For Top-of-Funnel (Brand Awareness)
Visual: A split-screen. Left side messy (“Agency Chaos” with sticky notes and calendars). Right side clean (“Leafcut System” with a single calendar checkmark and a beautiful video frame).
Headline: Tired of Video Production Chaos?
Sub-Text: Get predictable delivery and fixed pricing. For SMBs who need reliable video.
Trust Signal: “Fixed Packages from $149”
CTA: View the Simplified Process
Ad 2: For Service-Specific (Short-Form Ads)
Visual: A phone mockup showing three distinct, high-energy ad concepts for the same product.
Headline: Your A/B Testing, Unblocked.
Sub-Text: Scroll-stopping ad variants delivered in 48 hours. Stop waiting, start scaling.
Trust Signal: “2 Videos, 9:16 + 1:1. $149.”
CTA: View Ad Packages
Ad 3: For Bottom-of-Funnel (Conversion)
Visual: A clean, close-up shot of a “Definition of Ready” checklist graphic (Script ✓, Brand Kit ✓, Goal ✓).
Headline: Video Production That Actually Starts on Time.
Sub-Text: Our clear scopes and intake system guarantee it. No delays, no surprises.
Trust Signal: “Predictable 2–5 Day Delivery”
CTA: Start a Project
