Recommended Sequence & Export Standards
1. Recommended Sequence Settings
For Explainer / Commercial / Promo Videos
Resolution: 1920x1080 (Full HD) unless client requests 4K
Frame Rate: 25 fps or 30 fps
Pixel Aspect Ratio: Square Pixels (1.0)
Fields: No Fields (Progressive Scan)
Audio Sample Rate: 48 kHz
Working Color Space: Rec. 709
For Cinematic Videos
Resolution: 3840x2160 (4K UHD) if needed, else 1080p
Frame Rate: 24 fps or as per client request
Pixel Aspect Ratio: Square Pixels (1.0)
Fields: No Fields (Progressive Scan)
Audio Sample Rate: 48 kHz
Working Color Space: Rec. 709 or Rec. 2100 HLG for HDR projects
Note: Consistency in FPS is crucial to prevent motion judder in final exports.
2. Recommended Export Settings
Format: H.264 (MP4)
Preset: Match Source - High Bitrate, then modify as below
Basic Export Settings
Resolution: Same as sequence
Frame Rate: Same as sequence
Field Order: Progressive
Aspect: Square Pixels
Render at Maximum Depth: Checked if color grading is heavy
Bitrate Settings (CBR for strict consistency, VBR 1 Pass for smaller sizes)
Content Type | Bitrate Mode | Target Bitrate |
|---|---|---|
Commercial/Promo 1080p | VBR 1 Pass | 8-12 Mbps |
Cinematic 1080p | VBR 1 Pass | 12-16 Mbps |
Cinematic 4K | VBR 1 Pass | 25-40 Mbps |
Social Media (Reels, Shorts) | VBR 1 Pass | 6-8 Mbps |
Audio Settings
AAC, 320 kbps, 48 kHz, Stereo
Use Maximum Render Quality: Checked for scaling
Use Hardware Encoding: Enabled if GPU is available
3. File Size Limit Guidelines
Target file sizes for ease of delivery without quality compromise:
Duration | Approx. File Size (1080p) |
|---|---|
15 sec | 10-20 MB |
30 sec | 20-40 MB |
45 sec | 40-60 MB |
60 sec | 50-80 MB |
90 sec | 80-120 MB |
120 sec | 100-160 MB |
180 sec | 150-240 MB |
240 sec | 200-320 MB |
300 sec | 250-400 MB |
If file size exceeds these targets without quality justification (e.g., heavy motion graphics, dense particle FX, high-motion content), recheck bitrate or re-export using VBR 1 Pass at lower bitrate.